The idea of a website as a static never changing marketing tool has evolved.
Your website in contemporary terms is better looked upon as an ever changing always growing marketing device. There are several reasons for this shift in attitude:
1. People who come to your site more than once or even on a recurring basis will be attracted to stay on the site longer and view your company as more vital if there is frequently added new content. New content development is key.
2. Google’s SEO change of evaluating your website and its content has placed far more significance on the website verbiage and images and therefore adding relevant and original new content is more important than ever.
3. Your website platform and programs used in the coding are being updated every day. To prevent eventual website breakdowns, website security breaches and malfunctions, vulnerability to malware and to be viewable on all browsers and devices it is critical to stay on top of the software and plug-in updates.
4. Lastly, on-site organic search engine engine is most effective when executed as an ongoing effort. Slow and steady is much more effective than sporadic efforts to increase your Page Rank Authority and Website Authority.