With the new google SEO algorithm two definite factors emerge as essential to high website rankings.
First, websites should be built to be ‘responsive’ also known as ‘mobile friendly’. If your website is not mobile friendly it will actually be penalized on smartphone searches and show lower in those search returns. Given the continued increase in use of smartphones to search the Internet and even make purchases, it is essential for the livelihood of your business to make sure your website is ‘responsive’. If it is not, then it’s time to have your website redone to meet this critical requirement.
Second, is how important on-page content (verbiage) now is for positive google recognition. Of course your website should be visitor friendly and easy to navigate, but if you want to be found organically in search results you’ll need to address and fulfill this google requirement. The Home page is the most important page, and needs to have original, keyword-relevant verbiage of at least 200 words. You can also help your rankings by adding posts on a regular basis to an on-site blog.